History of Advertising

The advertising industry was effected greatly by the large scale printing and developing that was introduced in the 19c.This printing break through Led to many people starting to advertise all their products in color to appeal to a greater audience. Then color TV came along this was the beginning of ads that used technology to display their products in a variety of different ways. This boomed the sales as the color was just to appealing to a lot of people as it drew people them in very quickly.

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Fashion as photography

The lecture looked at specifically pfashion photography which was interesting, many of the images shown are of course well known and the lecture puts thi into context which was interesting for me, as it makes me realise how much you absorb wihtout thinking about it. the photos by Cecil Beaton in the 1920s are really well known inteernationally, but the lecture brings his style into the context of hi shaving worked as a set designer and hence hi sknowledge of set design etc, which is evident in his photographs. this is a great shot by Beaton and the mise en scene is interesting, almost theatrical. the lecture also highlighted that fashion photography is sometimes depciting waht is happening in socisety and current trends and sometimes it is creating new trends, it is a pwerful force in our society, probably more so now than previously as we have so much more media bombardment.

French new wave cinema

The film pointe courte is interesting and is the start of french new wave cinema. of pointe courte and can almost feel how exciting it must have been to be there at the start of new wave french cinema. This also touches on the idea of high and low culture, Varda used real working class people from Sete where she spent her adolescence, along with hig brow famous actors from paris as the main two characters who are visiting to see if their marriage is worth saving, this is so interesting as it was such a low budget film that they did not even record sound with the film, it also had existential undertones, and a low key pace intermingling ponderous thoughts on relationships with tragic lives of poor fisher people in Sete, with lots of shots of day to day images of houses and boats and everyday life.This is so far removed from the hactic pace of many modern films and i would love to get a chance to try to re create a film like this b ut would this be possible in a modern setting, though life in the languedoc where this film is set is still fairly sleepy in many ways and it may be interesting to tyr and shoot some film in Sete again, my mum lives near there so maybe i could tie that in with a visit!

Posters influenced by Saul bass

I really enjoyed doing the research for the essay on Film title sequences and the artwork done by Saul Bass i find particularly inspiring, and i know i am not alone in that! I thought it would be interesting to try to use some iconic film posters such as Kill Bill and images such as Elmer Fudd and the implication of Bugs Bunny and try to see if i could create my own film poster and i am really pleased with the results. I like the visual impact of the blood with the kids cartoon cahracters, and this kind of makes the posters seem a bit eerie, in the same way that shots of dolls , as kids toys, are used in horror films, and give an eerie edge. The blood in the original poster for Kill Bill is interesting as it clearly indicates that the film will be violent,in the same way the trickle of blood used in the opening titles sequences for james bond films indicates a foretatse of what is to come. I tried to stick with the same theme in my other poster by finding a poster with the same characteristics as the kill bill poster.i also like saul bass's minimal use of colour and think this adds clarity to the image, i tired to use as few colours as possible and this makes the image clearer and the blood more striking. I also wanted to play with the idea that kids cartoons are generally extremely violent and that this is seen as ok for kids as the characters are cartoon and not people generally, i'm not sure i agree that cartoon violence is ok for kids, but wanted to explore the idea of seeing real blood in a cartoon, and Kill Bill is one of the most violent non horroro films i could think of.

Avant - Garde

Avant-garde This term when used in enlgish is a adjective or noun to refer to works or people that could be known as being experimental or innovative,especially with respect to art, culture,and politics. Avant-garde is another way some people (artists) try to push the boundaries of what is accepted (the norm),primarily in the cultural realm. The existence of the avant-garde is considered by some to be a hallmark of modernism,as distinct from postmodernism. I suppose most artists and film makers who do their jobs for love of the art, rather than purely for commercial reasons, want to be seen as avant-garde in some way, but is this really possible when so many turns and innovations have already been made. This is why many ideas get re-hashed in a modern context as everyone wants to be doing something new, or groundbreaking. Looking at the lectures on French new wave cinema, the film Pointe Courte was truly avant-garde, in its mixing of high and low cultures, low budget and use of everyday people and scenes.

Modernism and Film

Modernism in films is very hard to define.
The camera angle and the other space that is outside of the plot nd narrative becomes of more importance as the film maker tries to alter our experience of the film.
Or rather the film becomes about your experience of it.
Though this type of fim making generally fell out of favour with the onset of WW2, i do find it interesting, and wonder if the surreal approches would be good to use in an animation that i do.
I think that the altered state they represent could be relevant to youth culture today, especially the kind of highs people get linked the type of music in some club scenes.

Un chien Andalou (1928)
This film is really interesting, ther eare bizarre scenes, designed by the famous surreal artist salvador dali, and the narrative gets interposed with close up gruesome shots of an eye being sliced and a cloud floating past the moon the two images being similar in thie movement. it is so hard to get your head around, but i think it is a great example of the genre of film broadly called modernist. it is crazy to think how this must have been seen in the time it was made, when the world was so different and the development of special effects with no CG for example.

Context of typography for moving image

300
Lightning illuminated titles. “Probably the quickest titles ever,” says Yu. The main end titles memorably employ 3-D blood splashed upon 2-D images to provide a clear link to the source material of Frank Miller’s graphic novel. The creative process was unusual in that Yu worked with Snyder’s team from start to finish, including work for the project’s initial pitch. Snyder himself has explained his appreciation of the titles as an integral part of a film: “I look at title sequences as part of the movie, not just as a way to get people’s names up on the screen.”

To elaborate on the paragraph above i believe this title sequence was made to drag you into the film straight away.I feel that this title sequence was constructed in an artistic manor as it all seems to be hand drawn (silhouettes).
I strongly agree with what Synder said “I look at title sequences as part of the movie, not just as a way to get people’s names up on the screen.” as this title sequence is very graphic just like the film.

Post modern film and games

In a way the relationship between cinema and post modern film is similar to graffit and its relationship with art, as each take parts of a recognised genre and redefine them. i need to give this more thought, but i think its interesting.
It is interesting to think that Once Upon a Time in the West and 24 Hour Party People are both post modern, though so different in setting and era.

I want to think about what it is that is similar with these two films, what is the essence that makes them post modern? i think the similarities are in the production and the art direction, seemingly insignificant details are honed in on, things may not follow a logical sequence, but all of these add to the atmosphere of the film.

This makes me think about defining post modern film
"post·mod·ern (pst-mdrn)
adj.
Of or relating to art, architecture, or literature that reacts against earlier modernist principles, as by reintroducing traditional or classical elements of style or by carrying modernist styles or practices to extremes: "It [a roadhouse]is so architecturally interesting . . . with its postmodern wooden booths and sculptural clock" (Ruth Reichl)."
this is a definition from thefreedictionary, an online dictionary
so the definition is farily broad, perhaps more like to cubism in art than graffitti??

Graffiti,street art and animation

This lecture really interested me probably because i lived in bristol to do my art foundation and banksy is of course very much part of life there and so there are lots of discussions about graffitti and street art and which is which

I have seen the famous german graffited house before and while looking for it again i found this , this is interesting, graffitti is often associated with politics and squatting... as well as with vandalism, is the truth somewhere bewteen these ideas, or can it be both at the same time. when is graffitti acceptable, is that when it crosses the line to become art and who is to judge that.

http://www.whattoseeinparis.com/fr/rivoli-squatters-paris/
This is an example of the banksy graffitti that was painted over in Stoke Newington where i grewup, i remember this! i thik this is a really good exampleof how what is art to one person is graffiti/vandalism to another. see the link below to article about this in the guardian